Client: Indian Army
Brief: Indian Army will celebrate 25 years of Kargil Vijay this year to commemorate the valor and sacrifice displayed during the Kargil War of 1999. With a focus on celebrating the victory and honoring the bravery of Indian soldiers, 'Kargil Vijay Diwas Rajat Jayanti', will span digital and traditional media platforms. The Indian Army seeks a comprehensive plan for a campaign spanning 3 months, from May 1 to July 26, 2024. Emphasizing the event's significance, the campaign aims to inform, engage, and instill national pride among people.
In the campaign I wrote copies for metro, billboards, newspaper skybus and newspaper full page ad. I also wrote the script of short film trailer.
